Advertising

A SECOND CHANCE

Posted by on Wednesday, Jun 27, 2012 - 6:48 PM

Yes! You get a second chance to hear the authors who speak at the Library. Programs are podcast on the Library website. If you want a CD of an author talk, we will provide it for you. (kbruce [at] westportlibrary [dot] org)

Lately, memoirs and biographies have been a popular  subject...life stories and philosophical beliefs with lots to think about.read more


Advertise Your Small Business

Posted by on Monday, Jan 30, 2012 - 12:46 PM

If you've been looking for ideas on advertising your small business, please join us on the evening of Tuesday, February 14.  We ask you to reserve a space in advance so that we know how many participants to expect.

Business Special: Advertising for Small Businesses

Tuesday, Feb 14, 2012 6:30 PM - 8:30 PM

Tom Greenbaum, an active SCORE counselor with extensive experience in market research and marketing consulting, will discuss how to make the most of your advertising dollars. Topics will include: positioning your business, developing a target audience definition, how to plan your advertising program and advertising budget, and measuring advertising effectiveness. Co-sponsored by the Library and the Fairfield County Chapter of SCORE.  Note: Sign-in begins at 6 pm. Register here.


Read About Brand Marketing

Posted by on Monday, Aug 1, 2011 - 12:03 PM

Businesses, nonprofits, jobseekers and people striving to advance their careers use branding techniques to establish themselves and their products as exceptionally valuable in their areas of expertise.

Here are some books on effective branding strategies.

read more


Appetizing

Posted by MargieF on Thursday, Apr 7, 2011 - 5:46 PM

As true New York food connoisseurs, my husband and I often make the trek to Zabars for their scrumptious lox and cream cheese.  Imagine our surprise when we heard about the chamber music concert performed at the appetizing counter.read more