Loretta Peters, an expert in digital branding and online identity for business and careers, will describe how to effectively communicate your leadership brand to attract more employers and customers. She will also discuss how to choose and use easy online tools to optimize and promote your leadership brand in 15 minutes a day, as well as how to develop a plan to attend in-person networking events that result in landing a job or landing new customers.
Loretta is the founder and head of Competitive Edge Branding, LLC. The firm is designed to work strategically and creatively with individuals and businesses in developing their competitive edge so that they stand out and succeed in a crowded marketplace. As a certified executive coach and online brand strategist, Loretta has helped job seekers and businesses get unstuck and stand out. She is a former Senior Account Executive at the Hartford Business Journal and a former President of the Advertising Club of Connecticut. She is also the founder, owner, and facilitator for the Senior Executive Women’s Network, LLC.