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LinkedIn Branding for Baby Boomers

Wed, December 11 @ 6:00 pm - 8:00 pm

In this talk targeted to baby boomers, LinkedIn expert Marc W. Halpert will discuss technologies needed to stay competitive in the job market to demonstrate relevance in a youth-oriented society. Using LinkedIn, learn how to articulate your expertise and impress the prospective employer in order to find that next position. How do you master it for your needs? What techniques can you optimize on LinkedIn to be most successful? This workshop, designed specifically for baby boomers, will emphasize how to best brand yourself on LinkedIn to stand out from the competition. Register online.

For more information on Linked in, check out this resource guide put together by the Westport Library Reference Department.

Marc W. Halpert is a self-described "multi-preneur." Since leaving the corporate finance world in 2001, Marc has started three businesses, all of which he still operates. In 2010 he started his third company, "connect2collaborate," to spread his LinkedIn and networking knowledge. In all his LinkedIn training and coaching, he offers professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are, and why them vs. the competition.

Marc has authored numerous articles on innovations using the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He is a frequent contributor to inc.com and has been heard frequently on WCBS Newsradio 880 AM giving LinkedIn advice on their business reports. He blogs every business day with LinkedIn Nugget.

His book LinkedIn Marketing Strategies for Law and Professional Practices, published in June 2017 by the American Bar Association, helps all types of professionals learn to better market themselves using the tools in LinkedIn. His latest book You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference, self-published in June 2018, is the only book of its kind aimed at the nonprofit/NGO/association industries.

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Details

Date:
Wed, December 11
Time:
6:00 pm - 8:00 pm
Event Categories:
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