Internet Marketing: Making B2C Social Media Work
Jon Dupree of Calibrate Marketing & Mentoring and Jeff Seaver of Seaver Interactive discuss how small business owners can integrate social media directed toward the consumer (B2C) into an overall marketing plan. Learn how to maximize Facebook for your business, build a Pinterest following with images and how to put YouTube and Twitter to best use to build your brand and authority. Advance registration with SCORE at scorenorwalk.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.
Dupree, owner Calibrate Marketing & Mentoring, has 20 years experience positioning products and companies in the B2B market. He has trained and developed marketing strategies for start-ups and small businesses to improve their digital performance for search engines, e-mail marketing and social media. Jon holds an economics degree from Syracuse University and has been certified as an ISO 9000 auditor.
Jeff Seaver, co-presenter and moderator, owns Seaver Interactive, a website design and internet marketing firm in Westport, CT, and has over 20 years of experience building websites and the communication arts. He teaches internet marketing at the graduate school level. Jeff is a SCORE counselor, and developed and moderates an internet marketing workshop series for SCORE.
Check back for information on the September session that will focus on business-to-business (B2B) social using LinkedIn and Google+, and Twitter.