Website Design for Small Business-Part II

Wednesday, Feb 28, 2018 6:00 PM - 8:00 PM

In a two-part series, designer and marketing professional Jeff Seaver explores what makes a business website effective. The first part, on Wednesday, February 21, examines elements of website design and construction and user experiences. On Wednesday, February 28, the second part will look at search engine recognition and integrating the website with the many other digital and non-digital marketing channels.

Business websites serve many purposes, from creating a sense of legitimacy (like a business card) to acting as a community, from being a resource for information and inspiration to generating leads and ecommerce offerings. Exploring elements of content marketing, branding and graphic design, blogging, user experience research and search engine recognition, this presentation will help demystify the world of web design and how business owners can make effective use of this still-growing medium to build and grow a brand and a business. 

Topics will include: establishing goals for visitor engagement and conversion; content management platforms (such as WordPress and Drupal); do-it-yourself (DIY) website hosting sites (such as Wix and SquareSpace); search engine recognition and optimization; integration with social media platforms; and integration with email marketing.

Jeff Seaver owns Seaver Interactive, a website design and digital marketing firm in Westport, CT. He is an accomplished graphic designer and computer expert and has been designing and building websites for over 25 years. Jeff is an adjunct professor who has taught at the graduate school level and lectures widely on web design and digital marketing.
 

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