Items tagged with Business

Website Design for Small Business-Part II

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In a two-part series, designer and marketing professional Jeff Seaver explores what makes a business website effective. The first part, on Wednesday, February 21, examines elements of website design and construction and user experiences. On Wednesday, February 28, the second part will look at search engine recognition and integrating the website with the many other digital and non-digital marketing channels.

Business websites serve many purposes, from creating a sense of legitimacy (like a business card) to acting as a community, from being a resource for information and inspiration to generating leads and ecommerce offerings. Exploring elements of content marketing, branding and graphic design, blogging, user experience research and search engine recognition, this presentation will help demystify the world of web design and how business owners can make effective use of this still-growing medium to build and grow a brand and a business. 

Topics will include: establishing goals for visitor engagement and conversion; content management platforms (such as WordPress and Drupal); do-it-yourself (DIY) website hosting sites (such as Wix and SquareSpace); search engine recognition and optimization; integration with social media platforms; and integration with email marketing.

Jeff Seaver owns Seaver Interactive, a website design and digital marketing firm in Westport, CT. He is an accomplished graphic designer and computer expert and has been designing and building websites for over 25 years. Jeff is an adjunct professor who has taught at the graduate school level and lectures widely on web design and digital marketing.
 

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Career
Business

Website Design for Small Business-Part I

Please see full event listing for date.

In a two-part series, designer and marketing professional Jeff Seaver explores what makes a business website effective. The first part, on Wednesday, February 21, examines elements of website design and construction and user experiences. On Wednesday, February 28, the second part will look at search engine recognition and integrating the website with the many other digital and non-digital marketing channels.

Business websites serve many purposes, from creating a sense of legitimacy (like a business card) to acting as a community, from being a resource for information and inspiration to generating leads and ecommerce offerings. Exploring elements of content marketing, branding and graphic design, blogging, user experience research and search engine recognition, this presentation will help demystify the world of web design and how business owners can make effective use of this still-growing medium to build and grow a brand and a business. 

Topics will include: establishing goals for visitor engagement and conversion; content management platforms (such as WordPress and Drupal); do-it-yourself (DIY) website hosting sites (such as Wix and SquareSpace); search engine recognition and optimization; integration with social media platforms; and integration with email marketing.

Jeff Seaver owns Seaver Interactive, a website design and digital marketing firm in Westport, CT. He is an accomplished graphic designer and computer expert and has been designing and building websites for over 25 years. Jeff is an adjunct professor who has taught at the graduate school level and lectures widely on web design and digital marketing.
 

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Career
Business

Business: Achieve Your Business Goals

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Business transformation and goal achievement expert Pete Winiarski, founder and CEO of Win Enterprises, discusses how to make sure your business achieves it's most important goals this year. Transformation is necessary for you to succeed for the long-term so you can remain competitive, survive and ultimately thrive, but how do you ensure it will be worthwhile and payback for you? The answer is about developing clarity about your vision AND solving your biggest problems. In this program, you will learn success strategies that will accelerate your results and help you address your problems.

Note: The program will be preceded by a networking opportunity from 6-6:30 pm.

Register online. For more information, contact Ellen Janpol, Business Librarian, at ejanpol [at] westportlibrary [dot] org.

Pete is a business consultant, speaker, media guest, and bestselling author of multiple books. Pete is known as a business transformation expert and a goal achievement expert.

Having thirty years of experience in leadership roles, Pete leads his consulting company, Win Enterprises, LLC, to help business leaders transform their results with his team of resources who are experts in business transformation, process improvement using “Lean” principles, organization culture, leadership, and goal achievement.

Pete has appeared as a business expert and a goal-achievement expert in multiple media outlets, including ABC, CBS, FOX, NBC, and Industry Week.
Pete has been trained and mentored by Jack Canfield, and is one of just a few people around the world to achieve “Certified Senior Trainer” status to deliver Jack’s work.

Pete is also the co-founder of the Business Consultant Institute, which trains business consultants to create super profitable consulting businesses by delivering top value with high integrity to clients.
 

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Career
Business

Business: The State of Women’s Entrepreneurship

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Join Fran Pastore, Founder and CEO of the Women’s Business Development Council (WBDC), for a conversation on the history of women’s entrepreneurship in the United States, including the current trends and challenges and the role that women’s entrepreneurship will play in the future. Coffee and light refreshments served. Register online. For more information, contact Ellen Janpol, Business Librarian, at ejanpol [at] westportlibrary [dot] org.

Fran Pastore is the founder, President and CEO of the Women's Business Development Council (WBDC) which is Connecticut’s leading organization for championing female entrepreneurship and women’s economic equity. Since 1997, WBDC has created thousands of women owned businesses and generated hundreds of jobs in Connecticut. In 2016, WBDC clients produced an estimated $6 million in tax revenues for the state of Connecticut. Ms. Pastore is a tireless advocate on the topic of women and entrepreneurship and has spoken nationally and internationally on behalf of women’s business ownership and economic equity.

Ms. Pastore served a three year term as an appointed member to the President’s National Women's Business Council (NWBC), an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration (SBA). She serves on the Board of Women Impacting Public Policy (WIPP).

Globally, Ms. Pastore has traveled to Rwanda with the Business Council for Peace (BPeace), to work with female genocide survivors in developing entrepreneurial skills to open the very first ice cream shop in the country. In conjunction with the U.S. State Department and University of Connecticut’s Office of Global Affairs, Ms. Pastore taught women entrepreneurs in rural Costa Rica financial management and business strategies. Most recently she worked with The Center for Creative Leadership is Addis Ababa, Ethiopia teaching young women networking skills, financial management and business development. She serves on the Advisory Council for The Akilah Institute for Women, a college in in Kigali, Rwanda, Africa.

Over the past two decades, Ms. Pastore has testified before the U.S. Congress on multiple occasions, and was been instrumental in the passage of legislation benefiting women entrepreneurs. She has received WIPP’s prestigious Public Policy Award, and was honored by the Connecticut Women’s Hall of Fame.
 

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Career

Dig into Databases: Business Edition—ReferenceUSA

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Learn to create effective marketing plans, conduct essential competitive analysis, raise funds and locate people in order to expand & grow their book of business. The online database provides real-time access to more than 44 million businesses and 270 million consumers.

More on the "Dig into Databases" Series.

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Tech Training

Business: Working at Age 50+

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Nora Duncan, AARP Connecticut State Director, focuses on the mature jobseeker, whether seeking a new job, re-entering the job force, transitioning to a new career, or semi-retired and wanting to remain in the workforce. She will concentrate on social media, personal branding, networking, and AARP resources. Ellen Janpol, Westport Library business librarian, will talk about current job search strategies, how to craft a winning resume, interviewing tips and Library resources. Stay afterwards for a career/job fair from 3-5 pm in the Great Hall.

Nora Duncan has nearly 20 years of public affairs experience in Connecticut’s nonprofit sector and Executive Branch with expertise in grass roots advocacy, government relations, nonprofit management, volunteer engagement and communications. Since joining AARP in July 2012 as Connecticut State Director, she has led successful campaigns to increase health care access, protect people from consumer fraud and identity theft, and pass consumer protections in health care and utilities, and open access to workplace retirement savings. Prior to joining AARP, she served as Executive Director of The Arc Connecticut where she stabilized the operating budget, grew the organization’s base of support and empowered individuals with developmental disabilities and their families to self-advocate. Nora represented over 1,000 nonprofit organizations for nine years in each branch of state government, leaving her dual role as Public Policy Director at the Connecticut Association of Nonprofits and Project Director of the Connecticut Nonprofit Human Services Cabinet in late 2007 to join the Policy and Legislative Affairs Team in the Office of Governor M. Jodi Rell. She then worked as the Legislative Program Manager for the Connecticut Department of Public Works prior to the agency’s consolidation. Nora has been the successful proponent of significant legislation for the nonprofit sector in the areas of criminal and juvenile justice alternatives, mental health treatment parity, state contracting reform and nonprofit funding. For Governor Rell, Nora was instrumental in passing legislation such as mortgage crisis relief, UConn Health Center expansion and dairy farm preservation. She directed several state-wide charitable campaigns for Governor Rell, as well as the State’s 375th Anniversary Celebration. She has been recognized by the National Council of Nonprofits for nonprofit advocacy leadership, locally for volunteer excellence by Nutmeg Big Brothers Big Sisters and the City of Hartford, and was named a Hartford Business Journal “40 Under Forty”. She volunteers actively in her community, currently serving as the Secretary of the Board of the Hartford Gay Men’s Chorus. She is a graduate of the University of Connecticut and attended the Harvard Law School Executive Education Program on Negotiation & Leadership.

Ellen Janpol is the Business Librarian at The Westport Library. With over 20 years experience as a corporate librarian, she most recently was Program Manager for the JETS Program, the largest networking and educational program for people in transition in Ct. She also was a reference librarian at The Simsbury Public Library and Marketing and Special Events Director for the Kent Library. She has an MBA in Marketing and Management from Rensselaer Polytechnic Institute; an MLS from Southern Connecticut State University; and a BA from Bard College. She is also the recipient of the "Connecticut Family Champion Award" for her work with the unemployed. At The Westport Library, her responsibilities include providing resume assistance, career counseling, and LinkedIn profile help. She is currently on the Board of the Connecticut Library Association, where she co-chairs the Customer Service Section.
 

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Career
Business

Business: Improv Skills for Engagement Networking

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Ellen Feldman Ornato and Jenny Drescher, founders of ConnectAnd..., lead a fun, interactive learning experience based in principles and skills from improvisation. Engagement networking offes a fresh approach to creating meaningful relationships through focusing on listening and sharing on a personal level in business settings to enable quicker and more rewarding connections with others. Learn to put the human connection back into the business world.

Note: This workshop is preceded by a networking hour that begins at 6 pm.
 

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Career

Business: Promoting Yourself

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Peggy Bud, Founder of Speaking Skillfully, discusses how to promote who you are, what you do and what you have accomplished. Hear about effective communication to sell yourself, whether networking or talking to clients, customers, colleagues and bosses. Topics include:

  • The elevator pitch: Is it memorable?
  • Resume: Is it clear and easy to read?
  • Conversations: Are you telling stories that make your conversations entertaining and memorable? Do you highlight your accomplishments?
  • How by speaking clearly with confidence and passion, the power of effective communication will be forever linked to selling yourself.

Peggy Bud, Founder of Speaking Skillfully, has a 6th year Certificate in Educational Leadership and an MS and BS in Speech and Language Pathology. She is a certified School Administrator and a licensed Speech/Language Pathologist. After spending over 25 years in public education, she now delivers communication-related services, providing personalized coaching and large and small group training.  Through blogging, Peggy addresses topics such as "The Art of Listening; Communication: Bridging the Gender Divide" and "Hooking a Job with a Resume."  She also reviews résumés for a search firm specializing in CFOs and Controllers. Peggy has written policies and procedures; educational materials, and children’s books and stories.

 

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Career
Business

How to Win in the Gig Economy

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Marcia LaReau, founder and president of Forward Motion, discusses how to navigate working in a "gig economy,"  where temporary positions are common and organizations contract with independent workers for short-term engagements. Note: at 6 pm, this program is preceded with an opportunity for networking.

How does this  impact the individual? What are the trends behind this development? How do globalization, a mobile workforce and digitization contribute to these trends? How do you balance the financial challenges with the gig economy's flexibility? How do you plan for retirement, vacations and pay for benefits? In a gig economy, businesses save resources in terms of benefits, office space and training. From the worker's framework, a gig economy can improve work-life balance over what is possible in most jobs. Ideally, the model is powered by independent workers selecting jobs that they're interested in, rather than one in which people are forced into a position where, unable to attain employment, they pick up whatever temporary gigs they can land. 

Marcia LaReau, is founder and president of Forward Motion. She is the co-author of the soon-to-be-available book Careermageddon, Cracking the Code to 21st Century Careers. In 1997, after 18 years as an orchestra conductor and university teacher, she moved into the corporate world and led training initiatives for projects spanning 44,000 employees on four continents. Her design of unique change-methodologies increased effectiveness and employee efficiency through dynamic communication and team building.

Dr. LaReau has proven herself in corporate, business and non-profit venues, working with executives, managers, human resource professionals and project teams. She holds a Bachelor’s degree from Iowa State University, a Master of Arts degree from Northwestern University, and a PhD from The Ohio State University.

Forward Motion was founded to bring career and work strategies to jobseekers and equip employers with meticulous, up-to-date, ground-breaking research about every aspect of the ever-changing business world and to create an effective purpose-driven workforce.”
 

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Career

Cancelled: Dig into Databases: JobNow!

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Database program cancelled.
If you would like indidualized Job Seeking assistance, contact Ellen Janpol at ejanpol [at] westportlibrary [dot] org.

 

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Career, Tech Training