Items tagged with Business

Building a Successful E-Commerce Empire

Please see full event listing for date.

Attorney and small business expert Cliff Ennico discusses how to build a successful business online, promote an existing “brick and mortar” business on the internet or sell on eBay. If you are thinking about any sort of web-based business, you will benefit from this fast-paced program that is designed to teach you the keys to e-commerce success.
Among the things you will learn in this program:

  • The seven steps to building a successful online business
  • The four things people look for when they search online
  • Why you need a website for your small business, and what should (and shouldn’t) appear there
  • How to integrate your website with your eBay, Amazon, Yahoo!, Etsy, social media profiles
  • How to integrate your website with your eBay, Amazon, Yahoo!, Etsy, social media profiles and other e-commerce platforms
  • How to market your online business successfully, both on the Web and offline
  • How to cope with sales taxes, privacy concerns and other legal and tax issues you will face when selling online

Advance registration with SCORE at scorefairfieldcounty.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Attorney, author, syndicated columnist, speaker, television personality and humorist Cliff Ennico is considered one of North America's foremost small business experts, and has helped more than 15,000 small businesses get off the ground over the past 33 years. Formerly host of MoneyHunt, a PBS reality television series that was the “SharkTank” of the 1990s, Cliff is the author of fifteen books on entrepreneurship and small business success, including The eBay Seller’s Tax and Legal Answer Book, Small Business Survival Guide and Money Hunt: 27 New Ways to Create and Build a Breakaway Business. He speaks nationwide to corporations, business groups and professional organizations on legal and tax issues affecting entrepreneurs and their technology, web-based and e-commerce businesses. 

McManus Room
Career
Business

POSTPONED: The ART of Building a Creative Business

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POSTPONED: Future date to be announced.

Bonnie Marcus, founder of the Bonnie Marcus Collection, discusses how to transition your small business (or creative idea) from your kitchen table into an international brand. She combined her love of fashion design with her background in event planning and built a successful paper stationery business. After 10 years, she expanded into the world of licensing with her greeting cards designs appearing in Target and her photo cards at CVS. Her designs can also be found on home furnishings, fashion accessories, gifts and cosmetics. A successful collaboration with Parragon Publishing led to books, schedule planners and calendars design. Bonnie has been recognized as a pioneer for women in business and is a winner of the prestigious “Make Mine a Million Dollar Business” contest from American Express. Locally, she is proud to have launched a thriving, award-winning business group for entrepreneurial moms in Connecticut.

Bonnie Marcus launched her stylish stationery and gift company from her kitchen table in Westport, Connecticut. Prior to this, Bonnie served as the Director of Special Events at the 92nd Street Y, where she planned events for hundreds of celebrities and notables, like Clint Eastwood, Al Pacino and Hillary Clinton. In 2002, when eight months pregnant with her first child, Bonnie combined her love for fashion with her event planning expertise, and created her paper stationery collection. It caught on, and her designs were featured in “O” the Oprah Magazine, New York Magazine as a “Best Bet,” Entrepreneur, and on the Today Show, giving her new company instant national recognition.

After ten years in the stationery industry, Bonnie expanded her company into the world of licensing, and today her stylish designs can be found in over 20,000 retail stores around the world. Her greeting cards are in Target through a licensing relationship with American Greetings and her photo cards are in CVS stores internationally through the Kodak Picture Kiosks. Her designs can also be found on home furnishings, fashion accessories, gifts, and cosmetics. In addition, Bonnie has designed numerous books in collaboration with Parragon Publishing. She has done a Fashion Style Book, two cookbooks, a mom planner, and ten puzzle books and an extensive calendar collection which is launching this year.

 

McManus Room
Career

Community Event: Westport-Weston Chamber of Commerce Special on "The Library of the Future"

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The Westport-Weston Chamber of Commerce is holding a special "Business After Hours," hosted by the Westport Library. Hear about "The Library of the Future: For Business and Community." Refreshments will be served. Tickets are $20 for Chamber of Commerce members and $25 for non-members. Chamber members may bring a prospective member once for free.

"This is a great collaboration between the Chamber and the Library to allow the business community to see what the Library has to offer them in a hands on way," said Matthew Mandell, Executive Director of the WWCC. "Until you step through those doors you have no idea all the wonderful things the library does and has to offer to business people. This event will give them an opportunity find out." 

“We are looking forward to connecting with the business community and showcasing the innovative tools and support services available here at the Westport Library, resources necessary to succeed in an increasingly competitive business world,” said Bill Harmer, Executive Director of the Library. Learn about and test cutting-edge tools like virtual reality devices, MakerSpace design and 3D printing equipment, support for entrepreneurs, the Thomson Reuters Eikon comprehensive investment tool and more. 

The Chamber of Commerce runs monthly Business After Hours events at different member venues. These get-togethers give business people the opportunity to mingle and network while it gives the host venue the opportunity to show off who they are and what they do. 

 

The Great Hall
Career
Business

Quality Control Using Six Sigma Methodology

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Management consultant Andy Jawlik discusses methods used to streamline business processes and eliminate waste. Many large corporations and organizations have greatly improved their efficiency, quality and customer satisfaction using the Lean and Six Sigma methods. These, however, require significant investments in time and skilled resources and are not usually practical for small businesses. This workshop provides a simplification of Lean Six Sigma suitable for small businesses. This includes five basic concepts and principles, a four phase simplified method and the use of ten simple tools. Advance registration with SCORE at scorefairfieldcounty.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Andy Jawlik is a Lean Six Sigma Black Belt. He held a variety of positions in his career with IBM, including Process Executive. His book, Statistics from A to Z: Confusing Concepts Clarified, will be published this year by Wiley.  

McManus Room
Career
Business

Reputation Management on Social Media

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Kristina Centnere, owner of eKAT Development, an internet marketing firm, discusses approaches to the management of the online reputaton of your business. If you have ever used Yelp or Google reviews to pick a restaurant or a plumber, you know that what is said about your business online can make a difference. Additionally, consistent reviews help significantly with search engine optimization. With proper reputation management, you can make sure that even negative reviews don’t hurt your business.

This workshop will help you:

  • Understand the importance of social media as a reputation management tool
  • Respond properly to positive and negative reviews of your business on social media
  • Properly monitor your reputation online

Advance registration with SCORE at scorefairfieldcounty.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Kristina Centnere is the owner of eKAT Development, a full-service internet marketing firm. She started her career in marketing as a content developer for websites and social media profiles and transitioned to also include website design anddevelopment, search engine optimization andmarketing, mobile application development and software development. An expert in social media content creation and advertising, Ms. Centnere and her team helps clients get the most out of their online presence by creating both online and offline strategies in improving customer relations, generating authentic reviews and monitoring reputation.

 

 

McManus Room
Career

Social Commerce: A New Way of Doing Business

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Social commerce entrepreneurs Jenn Cohn Falik, Anne Epstein and Anne Greenberg and life/career coach Lori Fields discuss social commerce opportunities. This modern use of social network marketing is very effective in the beauty retail sector and may be an ideal way for women to return to the work force.

Jenn Falik has been in the beauty industry for over 15 years—as an on-air contributor, a publicist, a spokesperson and a blogger. Always fascinated by changing retail trends in the beauty world, Jenn is currently navigating the social commerce landscape by building a Rodan + Fields skincare business with fellow Westport moms Anne Epstein and Anne Greenberg. Together they help women across the country understand how they can press play on their professional lives with social commerce.

Anne Epstein is an internet technologist and marketing pioneer who helped launch international renowned brands ABCSports and MTV online during the .com boom. She has extensive fashion experience in e-commerce and re-branding roles, launched her own eco-friendly fashion label, and currently is focusing on leveraging her experience in the digital and social space. 

Anne Greenberg is a wife and mother living in Westport. Her professional career has run the gamut- from assistant principal to iPhone app owner to social media manager to, most recently, social commerce skincare consultant. She's always looking for ways to enhance her life through entrepreneurial experiences.

Lori Fields is a Licensed Clinical Social Worker, Entrepreneur and Personal Development Coach. With over 15 years of experience as a clinical practitioner with a Master’s Degree in Social Work from NYU, she is highly regarded in the field of women’s empowerment for her expertise in helping women live their most powerful & purpose driven life. Through her private practice, writing and public speaking Lori has provided thousands of women with the tools and motivation necessary to finally believe that they are worthy of living the life they long for.

McManus Room
Career

Eikon Database Training

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The Library now has a Thomson Reuters Eikon Business Database on the large desk computer adjacent to the Reference Desk, thanks to the generosity of one of our board members. Previously called Reuters 3000Xtra, Thomson Reuters Eikon is a comprehensive investment tool used by financial and investment analysts worldwide. It provides:

  • Current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc around the world.
  • Historical equity data ranging from several months to over 20 years
  • Government and corporate bonds information from over 100 countries
  • Foreign exchange rates for 175 currencies.
  • Comprehensive coverage on commodities and energy.
  • Economic indicators (e.g., consumer price index) for many countries
  • Extensive business and financial information for listed companies.

A representative from Thomson Reuters will be running an instructional session on how to use the Eikon Business Database.

Note: location of this session will be the Eikon Database terminal, adjacent to the Reference Desk.
 

Reference Desk
Seminars & Workshops, Career
Business

Investing in Today's Volatile Stock Market

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Julie Jason, JD, LLM, Chief Investment Officer of Jackson, Grant Investment Advisers, Inc. and award-winning columnist and author, will discuss market volatility, compounding, and the concept of time diversification to show how to use time to your advantage when saving for retirement. 

A proponent of investor protection and financial literacy, Julie Jason, JD, LLM, Chief Investment Officer of Jackson, Grant Investment Advisers, Inc. Stamford, CT is an award-winning columnist and author who shares insights gained from a lifelong career in money management and law. Syndicated by King Features, her weekly column is a CLARION Award winner and has been recognized by the IRS for “accurate, timely, informative and helpful tax information,” as well as “excellence in journalism.”  Julie is the author of Managing Retirement Wealth: An Expert Guide to Personal Portfolio Management in Good Times and Bad (winner of the EIFLE Award; the Axiom Business Book Award; The International Book Award; and the USA Best Books Award) and The AARP Retirement Survival Guide: How to Make Smart Decisions in Good Times and Bad (winner of the Booklist Top Ten Business Books Award; the EIFLE Award; the National Best Books Award; and the Axiom Award).

McManus Room
Career

Business: Cold Calls Shouldn’t Make You Sweat

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Attorney and small business expert Cliff Ennico talks about one of the hardest things to do in the business world: delivering a sales pitch to someone you’ve never met before. Whether you do it “live,” by phone or over the Internet, you have to do it right to avoid rejection or worse. Hear about an effective method for cold calling that works.
Learn how to:

  • Overcome the fear of rejection
  • Prepare for a sales call
  • Learn what motivates your customers
  • Target the two (or possibly three) reasons anyone buys anything
  • Sell solutions rather than products and services
  • Lose your “script” and engage your customer
  • Identify the right and wrong way to use networking leads
  • Get past the critical “first 15 seconds”
  • Sell yourself at networking meetings
  • Reach out to customers via e-mail
  • Use tips and strategies for online selling
  • Market on social media without spamming
  • The job interview is a special type of “cold call”

Attorney, author, syndicated columnist, speaker, television personality and humorist Cliff Ennico is a small business expert and has helped more than 15,000 small businesses get off the ground over the past 35 years. A former Wall Street lawyer and business development consultant, Cliff is the author of ten books on entrepreneurship and small business success, includingThe eBay Business Answer Book, The eBay Seller's Tax and Legal Answer Book, Small Business Survival Guide, MoneyHunt: 27 New Rules For Creating and Growing a Breakaway Business and The eBay Marketing Bible. He speaks nationwide to corporations, business groups and professional organizations on legal and tax issues affecting entrepreneurs, technology companies and e-commerce platforms.

Co-sponsored with Fairfield County SCORE. Registration requested at www.scorefairfieldcounty.org.

McManus Room
Career
Business

Business: Market Research on a Shoestring

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Experienced marketers Brian Baxendale and Tom Greenbaum provide practical market research tools for start-ups. These tips include:

  • A selection of tools and resources
  • How to evaluate your market -- size, segmentation and dynamics
  • How to evaluate your competitors and their positioning
  • How to evaluate your product/service positioning
  • How to get feedback on improving your offering

Co-sponsored with Fairfield County SCORE. Registration requested at www.scorefairfieldcounty.org

Brian Baxendale worked in marketing and research for over thirty years with Mars, Ford Motor Company and several startups. He’s commissioned, undertaken and been the recipient of much research—good, bad and indifferent.

Tom Greenbaum is an alumnus of Procter & Gamble and Arm & Hammer. He has 35 years’ experience in marketing consulting, is the author of 6 books on marketing and has 7 years’ experience with SCORE mentoring start-ups and small businesses and is a former adjunct professor of marketing at NYU Stern School of Business, American University and Sacred Heart University.

 

McManus Room
Career
Business