Items tagged with Business

Reputation Management on Social Media

Please see full event listing for date.

Kristina Centnere, owner of eKAT Development, an internet marketing firm, discusses approaches to the management of the online reputaton of your business. If you have ever used Yelp or Google reviews to pick a restaurant or a plumber, you know that what is said about your business online can make a difference. Additionally, consistent reviews help significantly with search engine optimization. With proper reputation management, you can make sure that even negative reviews don’t hurt your business.

This workshop will help you:

  • Understand the importance of social media as a reputation management tool
  • Respond properly to positive and negative reviews of your business on social media
  • Properly monitor your reputation online

Advance registration with SCORE at is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Kristina Centnere is the owner of eKAT Development, a full-service internet marketing firm. She started her career in marketing as a content developer for websites and social media profiles and transitioned to also include website design anddevelopment, search engine optimization andmarketing, mobile application development and software development. An expert in social media content creation and advertising, Ms. Centnere and her team helps clients get the most out of their online presence by creating both online and offline strategies in improving customer relations, generating authentic reviews and monitoring reputation.



McManus Room

Social Commerce: A New Way of Doing Business

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Social commerce entrepreneurs Jenn Cohn Falik, Anne Epstein and Anne Greenberg and life/career coach Lori Fields discuss social commerce opportunities. This modern use of social network marketing is very effective in the beauty retail sector and may be an ideal way for women to return to the work force.

Jenn Falik has been in the beauty industry for over 15 years—as an on-air contributor, a publicist, a spokesperson and a blogger. Always fascinated by changing retail trends in the beauty world, Jenn is currently navigating the social commerce landscape by building a Rodan + Fields skincare business with fellow Westport moms Anne Epstein and Anne Greenberg. Together they help women across the country understand how they can press play on their professional lives with social commerce.

Anne Epstein is an internet technologist and marketing pioneer who helped launch international renowned brands ABCSports and MTV online during the .com boom. She has extensive fashion experience in e-commerce and re-branding roles, launched her own eco-friendly fashion label, and currently is focusing on leveraging her experience in the digital and social space. 

Anne Greenberg is a wife and mother living in Westport. Her professional career has run the gamut- from assistant principal to iPhone app owner to social media manager to, most recently, social commerce skincare consultant. She's always looking for ways to enhance her life through entrepreneurial experiences.

Lori Fields is a Licensed Clinical Social Worker, Entrepreneur and Personal Development Coach. With over 15 years of experience as a clinical practitioner with a Master’s Degree in Social Work from NYU, she is highly regarded in the field of women’s empowerment for her expertise in helping women live their most powerful & purpose driven life. Through her private practice, writing and public speaking Lori has provided thousands of women with the tools and motivation necessary to finally believe that they are worthy of living the life they long for.

McManus Room

Eikon Database Training

Please see full event listing for date.

The Library now has a Thomson Reuters Eikon Business Database on the large desk computer adjacent to the Reference Desk, thanks to the generosity of one of our board members. Previously called Reuters 3000Xtra, Thomson Reuters Eikon is a comprehensive investment tool used by financial and investment analysts worldwide. It provides:

  • Current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc around the world.
  • Historical equity data ranging from several months to over 20 years
  • Government and corporate bonds information from over 100 countries
  • Foreign exchange rates for 175 currencies.
  • Comprehensive coverage on commodities and energy.
  • Economic indicators (e.g., consumer price index) for many countries
  • Extensive business and financial information for listed companies.

A representative from Thomson Reuters will be running an instructional session on how to use the Eikon Business Database.

Note: location of this session will be the Eikon Database terminal, adjacent to the Reference Desk.

Seminars & Workshops, Career

Investing in Today's Volatile Stock Market

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Julie Jason, JD, LLM, Chief Investment Officer of Jackson, Grant Investment Advisers, Inc. and award-winning columnist and author, will discuss market volatility, compounding, and the concept of time diversification to show how to use time to your advantage when saving for retirement. 

A proponent of investor protection and financial literacy, Julie Jason, JD, LLM, Chief Investment Officer of Jackson, Grant Investment Advisers, Inc. Stamford, CT is an award-winning columnist and author who shares insights gained from a lifelong career in money management and law. Syndicated by King Features, her weekly column is a CLARION Award winner and has been recognized by the IRS for “accurate, timely, informative and helpful tax information,” as well as “excellence in journalism.”  Julie is the author of Managing Retirement Wealth: An Expert Guide to Personal Portfolio Management in Good Times and Bad (winner of the EIFLE Award; the Axiom Business Book Award; The International Book Award; and the USA Best Books Award) and The AARP Retirement Survival Guide: How to Make Smart Decisions in Good Times and Bad (winner of the Booklist Top Ten Business Books Award; the EIFLE Award; the National Best Books Award; and the Axiom Award).

McManus Room

Business: Cold Calls Shouldn’t Make You Sweat

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Attorney and small business expert Cliff Ennico talks about one of the hardest things to do in the business world: delivering a sales pitch to someone you’ve never met before. Whether you do it “live,” by phone or over the Internet, you have to do it right to avoid rejection or worse. Hear about an effective method for cold calling that works.
Learn how to:

  • Overcome the fear of rejection
  • Prepare for a sales call
  • Learn what motivates your customers
  • Target the two (or possibly three) reasons anyone buys anything
  • Sell solutions rather than products and services
  • Lose your “script” and engage your customer
  • Identify the right and wrong way to use networking leads
  • Get past the critical “first 15 seconds”
  • Sell yourself at networking meetings
  • Reach out to customers via e-mail
  • Use tips and strategies for online selling
  • Market on social media without spamming
  • The job interview is a special type of “cold call”

Attorney, author, syndicated columnist, speaker, television personality and humorist Cliff Ennico is a small business expert and has helped more than 15,000 small businesses get off the ground over the past 35 years. A former Wall Street lawyer and business development consultant, Cliff is the author of ten books on entrepreneurship and small business success, includingThe eBay Business Answer Book, The eBay Seller's Tax and Legal Answer Book, Small Business Survival Guide, MoneyHunt: 27 New Rules For Creating and Growing a Breakaway Business and The eBay Marketing Bible. He speaks nationwide to corporations, business groups and professional organizations on legal and tax issues affecting entrepreneurs, technology companies and e-commerce platforms.

Co-sponsored with Fairfield County SCORE. Registration requested at

McManus Room

Business: Market Research on a Shoestring

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Experienced marketers Brian Baxendale and Tom Greenbaum provide practical market research tools for start-ups. These tips include:

  • A selection of tools and resources
  • How to evaluate your market -- size, segmentation and dynamics
  • How to evaluate your competitors and their positioning
  • How to evaluate your product/service positioning
  • How to get feedback on improving your offering

Co-sponsored with Fairfield County SCORE. Registration requested at

Brian Baxendale worked in marketing and research for over thirty years with Mars, Ford Motor Company and several startups. He’s commissioned, undertaken and been the recipient of much research—good, bad and indifferent.

Tom Greenbaum is an alumnus of Procter & Gamble and Arm & Hammer. He has 35 years’ experience in marketing consulting, is the author of 6 books on marketing and has 7 years’ experience with SCORE mentoring start-ups and small businesses and is a former adjunct professor of marketing at NYU Stern School of Business, American University and Sacred Heart University.


McManus Room

Business: The Politics of Promotion

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Bonnie Marcus,
author of The Politics of Promotion, discusses the use of promotion and political savvy to influence career advancement for women. She will address:

  • The importance of being politically savvy for career advancement.
  • How to use promotion as a political skill for access to informal networks, information, and opportunities.
  • How to build and nurture a power network to support your career ambition.

Take away practical tips for positioning yourself effectively in a political and competitive work environment and playing the game without losing your integrity.

Award winning entrepreneur and Forbes and Business Insider columnist, Bonnie Marcus, M.Ed., assists professional women to successfully position and promote themselves to advance their careers and consults with companies to retain and support their female talent. Her latest book, The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead, provides a road map for women to navigate the complexities of their workplace to get the promotion they deserve.

With 20+ years of sales and management experience, Bonnie’s business background includes CEO of a ServiceMaster company and VP of Sales at Medical Staffing Network and two others national companies in the healthcare and software industries. She has held executive positions in startup companies and Fortune 500 companies. honored her website, Women’s Success Coaching, three years in a row as one of the Top 100 Websites for Professional Women. In 2015 and 2016, Global Gurus honored Bonnie as one of the World’s Top 30 Coaches. Bonnie has also been published in Entrepreneur, Women in HR, Daily Worth, Reader’s Digest, Intercontinental Finance, Careers in Government, Diversity MBA, Upstart Business Journal, Washington Business Journal and CIO Magazine. She received a BA from Connecticut College and a M.Ed. from New York University. She is an ICF certified executive coach.

McManus Room

Social Media and Your Job Search

June 1, 2016
Linda Van Valkenburgh

Executive career management coach Linda Van Valkenburgh discussed ways to improve your social media skills to position yourself for career search or to elevate your credentials and industry reputation on June 1, 2016.

You may need: Adobe Flash Player.


Kick Up Your Pitch with Crowdfunding, A Panel Discussion

May 25, 2016
Crowdfunding Panel

A panel of product designers, developers, inventors, and entrepreneurs spoke about their experiences using crowdfunding sites like Kickstarter and Indiegogo on May 25, 2016.

You may need: Adobe Flash Player.


Personal LinkedIn Sessions

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linkedinAre you making good connections with LinkedIn? Do you feel your profile could use something extra? Get your professional profile critiqued by LinkedIn experts Michael Shavel or Paul Fedor in a personal one-on-one workshops. Learn how you can enhance your Professional Headline, Summary, Skills, and Experience to grab the attention of employers. Update your settings to ensure you are sending the right message to reach your audience. Learn proven strategies for getting more recommendations and endorsements and connecting with the right people in your target industry. Space is limited. Each meeting will last for one-half hour. Advance registration is required with the CT Department of Labor. Email paul [dot] fedor [at] ct [dot] gov.

paul fedorPaul Fedor is a Career Development Specialist for the Department of Labor providing job search and career guidance to a diverse population of clients. Paul is a Certified Professional Résumé Writer and Certified Myers-Briggs Type Indicator Facilitator. Paul created a LinkedIn Networking Series of workshops for the Department of Labor including Get Connected with LinkedIn, LinkedIn Networking Strategies and LinkedIn Lab to assist clients in understanding how to use social media to find and network with employers.

michael shavelMichael Shavel has been employed by the CT Dept of Labor since 1990. He currently works in the Bridgeport office, providing Career Counseling to a wide variety of job seekers ranging from entry level to upper management. Michael is a certified Myers-Briggs Type Indicator facilitator and is also a Certified Professional Resume Writer, and holds a Master’s Degree in Mental Health Counseling from Southern CT State University.