Items tagged with Business

Business Special: Google AdWords Pay-Per-Click Advertising

January 5, 2016
Scott Lipow

Marketing expert Scott Lipow discussed ways to develop an online advertising campaign to drive prospective customers to your website on January 5, 2016.

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Scott-Lipow-1-5-16.mp3


Business Special: Author Bryan Mattimore on Creating the Big Idea

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Brian Mattimore21 days to a big ideaAuthor and corporate creativity consultant Bryan Mattimore discusses his book 21 Days to a Big Idea and the path to inspiration, modification and realization of new ideas. What is the secret to innovation? How do people come up with new ideas and methods that catch on with the general public? What is the process that turns a concept into a beloved product or service? Hear how to deal with these issues in today’s highly competitive world.

Bryan Mattimore, a creative thinker, new product guru and author, is the cofounder and chief idea guy of the Growth Engine Innovation Agency. He has served as an ideation consultant for major Fortune 500 companies including Kraft, Unilever, AT&T, Merck and Pepsi. He has appeared in national radio and podcast interviews, and has served as a contributor to Fast Company, among others. He has led over 200 successful innovation projects, facilitated over 1,000 brainstorming sessions and 500 focus groups leading to over $3 billion in new products and services for one-third of the Fortune 100 companies. He is the author of three books on business creativity and innovation including his most recent book, 21 Days to a Big Idea.

McManus Room
Career, Authors

Business Special: Using Reference USA for Lead-Generation Marketing

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reference usaTJ Pridell, from ReferenceUSA, will host an interactive lead-generation marketing seminar tailored to the Westport business community. He will demonstrate how to create effective marketing plans, conduct essential competitive analysis, raise funds and locate people in order to start, expand and grow your business. This presentation will assist individuals in identifying who their vertical market of current customers are and how to use the ‘big data’ provided through ReferenceUSA to target that vertical to increase exposure and revenue.

ReferenceUSA, an online provider of business and consumer research, can accommodate the needs of business owners, sales and marketing representatives and job seekers. It provides real-time access to more than 24 million businesses and 235 million consumers. Users can select a location and radius to search through a database of millions of businesses and locate direct business contact names. Many entries also include links to job postings.

tj pridellTJ Pridell is a New England account manager for Infogroup, specializing in the library division and SMB market. Utilizing Infogroup’s business resource, ReferenceUSA, TJ serves as a marketing consultant to the business community and an account manager to the New England library system. In a data and technology driven society, TJ encourages the business market to apply ‘big data’ in generating a healthy pipeline of prospective clientele. TJ Pridell graduated from the University of Nebraska-Omaha with a B.S. in Business Marketing.”
 

McManus Room
Career
Business

Business Special: Hiring an Employee vs. Freelancer

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employee v freelancerBill Gottlin discusses potential risks for employers from the “freelancer revolution.” Employers everywhere have embraced the concept, benefitting from flexible staffing and reduced payroll costs. But misclassifying employees as freelancers may cost in the end. Bill Gottlin of Aspire HR Consulting LLC will explain the definition of an employee and independent contractor, describe the reasons for hiring independents, show the risks involved in misclassifying independent contractors and formulate a plan of action to avoid an employee/independent contractor problem.

bill gottlinBill Gottlin is the Founder and President of Aspire HR Consulting, LLC, which helps small and mid-sized companies with their HR challenges. Aspire acts as your outsourced HR department, as well as working on stand-alone projects such as creating employee handbooks and policies.

Prior to founding Aspire HR Consulting, Bill worked for over 20 years with companies in senior HR positions. He has handled every HR issue that companies face and is able to apply the “best practices” of large corporations to create solutions for smaller companies.
 

McManus Room
Career
Business

Business Special: How to Run a Successful Consulting Business

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consulting
Bob Hogan shares his 30+ years of experience and expertise in running and operating a consulting service business that caters to small businesses. Topics covered include starting a consulting service, determining your competitive value, positioning, packaging and pricing the service, determining critical success factors, marketing and selling the service and managing finances and taxes. Advance registration with SCORE at scorefairfieldcounty.org is suggested.

bob hoganBob Hogan has consulted with clients on a wide range of management issues at Towers Perrin, currently known as Towers Watson. He served on the Towers Perrin Board of Directors and held various executive positions including Global Line of Business Leader, Chief Operating Officer and Chief Financial Officer.

McManus Room
Career
Business

Jobseeker Special: A Personal Review of Your Résumé

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resumeSign up for a 20-minute one-on-one session to have a Certified Professional Résumé Writer (CPRW) review your résumé and offer feedback. Advance registration is required with the American Job Center via email, Michael [dot] Shavel [at] ct [dot] gov or Paul [dot] Fedor [at] ct [dot] gov.

The basics of résumé writing and proven marketing strategies will be shown. You will learn how to create a powerful summary, headline and core skills section, highlight accomplishments and develop a personal brand that will enable you to stand out from the crowd. 

paul fedorPaul Fedor is a Career Development Specialist for the Department of Labor providing job search and career guidance to a diverse population of clients. Paul is a Certified Professional Résumé Writer and Certified Myers-Briggs Type Indicator Facilitator. Paul created a LinkedIn Networking Series of workshops for the Department of Labor including Get Connected with LinkedIn, LinkedIn Networking Strategies and LinkedIn Lab to assist clients in understanding how to use social media to find and network with employers.

michael shavelMichael Shavel has been employed by the CT Dept of Labor since 1990. He currently works in the Bridgeport office, providing Career Counseling to a wide variety of job seekers ranging from entry level to upper management. Michael is a certified Myers-Briggs Type Indicator facilitator and is also a Certified Professional Resume Writer, and holds a Master’s Degree in Mental Health Counseling from Southern CT State University.
 

Other
Career

Women Entrepreneurs Group: Applying for a Small Business Loan

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Aya Beckles Swanson Do you need funding to start or grow your business, but don’t know where to start? Get the inside scoop on how to find funding and attract small business lenders from Aya Beckles Swanson, VP Community Lending at Community Investment Corporation.

Aya has nearly 10 years of experience in economic and community development, helping hundreds of businesses start up, relocate or grow in CT. Community Investment Corporation is a non-profit economic development lender contributing financial expertise and practical guidance to small business entrepreneurs. Aya is also an entrepreneur herself, running a one-woman test preparation company in her spare time. As both a lender and business owner, she is uniquely positioned to understand the difficulties facing entrepreneurs and to help them overcome these challenges and achieve success.

 

 

Weeks Seminar Room
Career

Women Entrepreneurs Group: Start a Business Venture

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holly hurdThinking about starting a business? Meet Holly Hurd and three entrepreneurial mothers in a panel presentation share trials and tips from their paths to creating successful businesses. You'll also hear stories of other women who started ventures with no business plan, no start up capital and no babysitter—like the woman whose cookies ended up in Whole Foods, the women who created a product for busy moms that is now found in baby stores all over the country and the mom who started making money with one email.  Get inspired to take your passion or inspiration and turn it into a success story.

Holly Hurd is the founder of VentureMom.com, a web site devoted to showcasing moms who have their own businesses. She has interviewed hundreds of moms with their own ventures and written the book, Venture Mom: From Idea to Income in Just 12 Weeks. Hurd was featured in Futures Magazine, USA Today and in Fortune’s “People to Watch” column for her exceptional work managing her own hedge fund on Wall Street. 

Businesses represented:

Holly Hurd - Founder of VentureMom.com a website dedicated to sharing the stories of moms who have created businesses out of thin air. The site also promotes the products and services of the women she covers through the e-commerce VentureMom Marketplace.

Kathy Monahan of 8 to the Bar - A nut and fruit bar that is sold in Whole Foods and multiple small shops in the area.

Patricia Espinosa of The Local Vault - An online site to sell high end used furniture, mirrors, accessories and more. Created by four women from Greenwich.

Cheryl MacClusky of Avivi Beauty - A high end line of avocado based all natural oils and scrubs.

Yael van Hulst of Jumbo Dog Art Books - A service that takes your boxes of children's art and turns it into a lovely coffee table book that is a piece of art.

 

McManus Room
Career, Authors

Email Marketing With Constant Contact

December 8, 2015
Cheryl Henchar

Cheryl Henchar presented strategies to make email efforts more effective with Constant Contact on December 8, 2015.

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Cheryl-Henchar-12-8-15.mp3


Successful Job Searches

December 1, 2015
Stan Witkow

Career consultant Stan Witkow addressed “myths” that job hunters perceive as impeding their job-hunting success on December 1, 2015. 

You may need: Adobe Flash Player.

Stan-Witkow-12-1-15.mp3