Items tagged with Internet

Cybersecurity: Keeping Your Personal Information Safe

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Richard Gunzel, a risk and data protection consultant, explores the current climate in cybersecurity risks and teaches a variety of measures that can keep your personal information safe online. Learn how to design smarter user ids and passwords, how to protect your devices from the threats of viruses and ransomware, and how to navigate the Internet without compromising your privacy.

Richard Gunzel is the founder and Chief Executive Officer of Secure I.T. Risk Solutions LLC, an IT risk and data protection consulting practice. With more than 30 years of practical experience and leadership as a career information technology and security professional, his continuing success is achieved from a wealth of knowledge. Richard is a Certified Information Systems Security Professional (CISSP) and holds a BS in Mechanical Engineering from Northeastern University. He has also completed numerous industry-sponsored external and corporate provided training in various areas of information technology, data security, and broadband networking

Large Reading Room
Talks & Readings
Internet

Westport Library Instagram Photo Hunt

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To take part in the Westport Library Instagram Photo Hunt, be sure to follow the Westport Library on Instagram, @westportlibrary. Each week, we will post a photo hunt prompt on our website (SEE BELOW!) and Instagram feed.

We might ask for a picture of your favorite local landmark, or something that inspires you, or something that reminds you of a certain word or feeling.

Respond to the prompts and post a photo: Tag us @westportlibrary with the hashtag #westportphotohunt.

Each week, a free drink in our Library Cafe will be given to favorite photos!

OPEN TO ALL AGES

THIS WEEK'S PROMPT: 
FALL: What makes you think of fall?

Other
Games & Contests

Business Special: Making Business-to-Business (B2B) Social Media Work

September 2, 2014
Jon Dupree and Jeff Seaver

Jeff Seaver of Seaver Interactive and Jon Dupree of Calibrate Marketing showed how to use the B2B (Business-to-Business) social media platforms LinkedIn and Google+ to promote your business expertise on September 2, 2014. Co-sponsored with Fairfield County SCORE.  

You may need: Adobe Flash Player.

Jeff_Seaver_Jon_Dupree_9-2-14-smaller.mp3


Follow The Westport Library on Pinterest

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The Westport Library is now on Pinterest! Follow us for recommendations from our librarians, cool happenings at the Library, and fun projects that you can create in the MakerSpace. Check us out now!

Other
Technology

Internet Marketing: Making B2C Social Media Work

July 1, 2014
Jeff Seaver and Jon Dupree

Jon Dupree of Calibrate Marketing & Mentoring and Jeff Seaver of Seaver Interactive discussed how small business owners can integrate social media directed toward the consumer (B2C) into an overall marketing plan, on Tuesday, July 1, 2014.

You may need: Adobe Flash Player.

Internet-Marketing-B2C-Social-Media-7-1-14.mp3


Business Special: Internet Marketing Through Email

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fischerDavid Fischer of Solutions for Growth shows how to use email newsletters and announcements. Email is the single most cost-effective platform in internet marketing and is more important than ever in the communication efforts of businesses and nonprofits everywhere as well as the customers, donors, clients or supporters of those organizations. Learn simple and effective practices for the small business owner seeking to improve internet marketing, including types of newsletters, topics, images, subject lines, time-to-send, and connecting email and social media. Advance registration with SCORE at scorenorwalk.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Fischer, owner of Solutions for Growth, brings more than 25 years of marketing experience across a range of industries. His corporate experience allows him to identify marketing techniques for small businesses.  David has had success increasing sales for large and small companies and non-profits, and he understands the unique needs of small businesses.  From store layouts to direct marketing to sales force training, David's track record is one of consistent and dependable sales growth.

SeaverJeff Seaver, moderator, owns Seaver Interactive, a website design and internet marketing firm in Westport, CT, and has over 20 years of experience building websites and the communication arts. He teaches internet marketing at the graduate school level. Jeff is a SCORE counselor, and developed and moderates an internet marketing workshop series for SCORE.

 

 

McManus Room
Career

Business Special: Maximize Internet Search Engines for Your Business

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David HoffmanDavid Hoffman of Search Smart Marketing will discuss how search engines work and how to use Search Engine Optimization (SEO) to maximize search rankings. This presentation will explore what the small business owner needs to know about SEO and what steps can be taken on the website, as well as off-site, to use local search, inbound linking and social media, to raise a website's ranking in organic search engine results.

The workshop will also explore how analytics (traffic metrics) can be analyzed to effectively measure a website's performance. These metrics can be used as a guide in modifying a website and crafting an overall internet marketing strategy to maximize search engine results which will convert site traffic into qualified leads.  Advance registration with SCORE at scorenorwalk.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

 

Hoffman is founder of Search Smart Marketing, integrating technology, strategy and project management. His agency clients include leading companies in Fairfield and Westchester counties, along with large national brands such as AutoNation, CARFAX, Bugaboo Strollers and First Capital.

Jeff SeaverSeaver, moderator, owns Seaver Interactive, a website design and internet marketing firm in Westport, CT, and has over 20 years of experience building websites and the communication arts. He teaches internet marketing at the graduate school level. Jeff is a SCORE counselor, and developed and moderates an internet marketing workshop series for SCORE. 

McManus Room
Career

Business Special: Making Business-to-Business (B2B) Social Media Work

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Jeff Seaver of Seaver Interactive and Jon Dupree of Calibrate Marketing show how to use the B2B (Business-to-Business) social media platforms LinkedIn and Google+ to promote your business expertise. Learn ways to use and integrate them into an overall internet marketing strategy, including an overview on creating and adapting content for your audience on different social media venues. Craft and implement your message so that your social media presence creates genuine connection and converts strangers into leads, leads into customers, and customers into evangelists for your brand. These strategies will enhance your business's online presence, search engine positioning and overall marketing effort. Advance registration with SCORE at scorenorwalk.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.

Jon DupreeDupree, owner Calibrate Marketing & Mentoring, has 20 years experience positioning products and companies in the B2B market. He has trained and developed marketing strategies for start-ups and small businesses to improve their digital performance for search engines, e-mail marketing and social media. Jon holds an economics degree from Syracuse University and has been certified as an ISO 9000 auditor.

 

Jeff SeaverSeaver, co-presenter and moderator, owns Seaver Interactive, a website design and internet marketing firm in Westport, CT, and has over 20 years of experience building websites and the communication arts. He teaches internet marketing at the graduate school level. Jeff is a SCORE counselor, and developed and moderates an internet marketing workshop series for SCORE. 

McManus Room
Career

Internet Marketing: Making Content That Works

June 3, 2014
Deirdre Silberstein

Deirdre Silberstein of Silberstein & Associates discussed how to create and distribute relevant and valuable content which changes or enhances the relationship with their target market, on Tuesday, June 3, 2014.

You may need: Adobe Flash Player.

Making-Content-that-Work-6-3-14.mp3


LinkedIn: Best Practices for Nonprofits

May 13, 2014
Mark Halpert

LinkedIn trainer Marc W. Halpert, of connect2collaborate, reviewed best practices in crafting a great LinkedIn personal and company profile and showed how to use search terms to gain better search results, on Tuesday, May 13, 2014.

You may need: Adobe Flash Player.

Mark-Halpert-5-13-14.mp3