Kristina Centnere, owner of eKAT Development, an internet marketing firm, discusses approaches to the management of the online reputaton of your business. If you have ever used Yelp or Google reviews to pick a restaurant or a plumber, you know that what is said about your business online can make a difference. Additionally, consistent reviews help significantly with search engine optimization. With proper reputation management, you can make sure that even negative reviews don’t hurt your business.
This workshop will help you:
Understand the importance of social media as a reputation management tool
Respond properly to positive and negative reviews of your business on social media
Properly monitor your reputation online
Advance registration with SCORE at scorefairfieldcounty.org is suggested. Sign-in at 5:30 pm; workshop 6-8 pm. Co-sponsored with Fairfield County SCORE.
Kristina Centnere is the owner of eKAT Development, a full-service internet marketing firm. She started her career in marketing as a content developer for websites and social media profiles and transitioned to also include website design anddevelopment, search engine optimization andmarketing, mobile application development and software development. An expert in social media content creation and advertising, Ms. Centnere and her team helps clients get the most out of their online presence by creating both online and offline strategies in improving customer relations, generating authentic reviews and monitoring reputation.
Social commerce entrepreneurs Jenn Cohn Falik, Anne Epstein and Anne Greenberg and life/career coach Lori Fields discuss social commerce opportunities. This modern use of social network marketing is very effective in the beauty retail sector and may be an ideal way for women to return to the work force.
Jenn Falik has been in the beauty industry for over 15 years—as an on-air contributor, a publicist, a spokesperson and a blogger. Always fascinated by changing retail trends in the beauty world, Jenn is currently navigating the social commerce landscape by building a Rodan + Fields skincare business with fellow Westport moms Anne Epstein and Anne Greenberg. Together they help women across the country understand how they can press play on their professional lives with social commerce.
Anne Epstein is an internet technologist and marketing pioneer who helped launch international renowned brands ABCSports and MTV online during the .com boom. She has extensive fashion experience in e-commerce and re-branding roles, launched her own eco-friendly fashion label, and currently is focusing on leveraging her experience in the digital and social space.
Anne Greenberg is a wife and mother living in Westport. Her professional career has run the gamut- from assistant principal to iPhone app owner to social media manager to, most recently, social commerce skincare consultant. She's always looking for ways to enhance her life through entrepreneurial experiences.
Lori Fields is a Licensed Clinical Social Worker, Entrepreneur and Personal Development Coach. With over 15 years of experience as a clinical practitioner with a Master’s Degree in Social Work from NYU, she is highly regarded in the field of women’s empowerment for her expertise in helping women live their most powerful & purpose driven life. Through her private practice, writing and public speaking Lori has provided thousands of women with the tools and motivation necessary to finally believe that they are worthy of living the life they long for.
Executive career management coach Linda Van Valkenburgh discussed ways to improve your social media skills to position yourself for career search or to elevate your credentials and industry reputation on June 1, 2016.
Learn how to write a résumé that will get the attention of recruiters and hiring managers, fast. Certified Résumé Writer Annette Richmond explains how to construct a compelling and easy-to-read résumé that will make you stand out from other candidates and showcase your achievements and skills.
Points covered include:
Missteps on your résumé that are working against you
What you should leave off your résumé and why
Strategies to highlight your strengths
Creating compelling content that will impress employers
Infusing your résumé with attention-getting color and style, no matter what your industry
Annette Richmond, MA, CARW, CCELW, Certified Résumé Writer & Certified LinkedIn Profile Writer is a principal in Career Intelligence Résumé Writing & Career Services. As a multi-certified writer, she brings the perspective of a former recruiter, and the experience of someone who’s spent over a decade in the career field to every client she works with. She has been featured in media outlets including Monster, Vault, Business Insider, Forbes, and The Wall Street Journal. Her work is featured in Resumes For Dummies (August 2015).
Annette has earned the Certified Advanced Résumé Writer and Certified Career Enlightenment LinkedIn Profile Writer designations. She holds a Bachelor of Arts from Sacred Heart University and a Master of Arts in Applied Psychology from Fairfield University. Annette is a member of The National Resume Writers’ Association, Career Directors International, and Professional Association of Résumé Writers & Career Coaches.
Executive career management coach Linda Van Valkenburgh discusses ways to improve your social media skills to position yourself for career search or to elevate your credentials and industry reputation. Linda will demonstrate how to use Twitter, Facebook and some new LinkedIn tools to execute an integrated strategy for supporting your career campaign and market yourself through robust social media platforms. Learn about:
maximizing and controling your Social Media profiles
site navigation and trending features and why they are vital
being viewed as a “go-to” subject matter expert through discussion groups, target companies and influencers
Linda Van Valkenburgh, MS, certified executive career coach of My Executive Career Coach, LLC in Stamford, CT, has great business experience in a broad range of corporate environments including marketing, advertising, engineering, entrepreneurial partnerships, industrial manufacturing and full time career development. Recognized by the International Coaching Federation, Linda’s credentials include: Certified Career Management Coach, Certified Job Search Strategist, Certified Social Media Career Strategist and Certified Executive & Leadership Development Coach. Linda partners with clients to discover their skills and strengths, develop their value proposition and strategic plan, target opportunities that advance their careers to the next level, and supports them through a skillful negotiation process.
Peggy Marx and Kyrie Stillman of Career Interview Counselors lead a workshop on how to prepare for an interview, including researching the company and interviewer, positioning yourself and developing key talking points. Strategies on how to align and leverage your key strengths compared to the job description will be reviewed. Whether you are in college or have graduated, successful strategies for landing a job by focusing on the key aspects of an impressive interview will be discussed.
As a Producer of multi-media business meetings, Peggy Nash Marx trained executives on how to present themselves at the podium and to answer employee and client queries with sincerity. In preparing young people for entrance into the professional working world, Peggy utilizes her editorial and communication skills to fine tune job seekers' positioning and identification with specific opportunities. Peggy is the owner/founder of Mon Amie and Career Interview Counselors, consulting groups dedicated to enhancing individuals' potential.
Kyrie O’Connor Stillman uses her marketing skills to teach others how to better present themselves. Kyrie developed her flexible, entrepreneurial approach through brand management training at marketing brands including Kraft, Cuisinart, Corning, London Fog, Bally Shoes and BhS (British Home Stores). Her ability to manage cross functional teams gives her the ability to identify and maximize talent in individuals. Kyrie is a co-founder of Career Interview Counselors.
Sign up for a 20-minute one-on-one session to have a Certified Professional Résumé Writer (CPRW) review your résumé and offer feedback. Advance registration is required with the American Job Center via email, Michael [dot] Shavel [at] ct [dot] gov or Paul [dot] Fedor [at] ct [dot] gov.
The basics of résumé writing and proven marketing strategies will be shown. You will learn how to create a powerful summary, headline and core skills section, highlight accomplishments and develop a personal brand that will enable you to stand out from the crowd.
Paul Fedor is a Career Development Specialist for the Department of Labor providing job search and career guidance to a diverse population of clients. Paul is a Certified Professional Résumé Writer and Certified Myers-Briggs Type Indicator Facilitator. Paul created a LinkedIn Networking Series of workshops for the Department of Labor including Get Connected with LinkedIn, LinkedIn Networking Strategies and LinkedIn Lab to assist clients in understanding how to use social media to find and network with employers.
Michael Shavel has been employed by the CT Dept of Labor since 1990. He currently works in the Bridgeport office, providing Career Counseling to a wide variety of job seekers ranging from entry level to upper management. Michael is a certified Myers-Briggs Type Indicator facilitator and is also a Certified Professional Resume Writer, and holds a Master’s Degree in Mental Health Counseling from Southern CT State University.
Career consultant Linda Buggy will guide participants through an innovative process on how to unleash your talents, plug into your potential and create a meaningful and successful career path. Through interactive exercises and practical advice hear about ways to reinvent your “game” and take steps to help you elevate your career. This program is designed for job seekers in transition, those who remain employed but want something more and those who are seeking to reinvent a new career path.
Linda Buggy, MS and Board Certified Coach is a Senior International Career Consultant with IMPACT Group. Her women’s emerging leadership program has attracted women from a number of countries. Linda has held retained search and international talent management leadership roles with major global organizations in technology, life science and financial services. She received her executive coaching training with the NeuroLeadership Group, the College of Executive Coaching and Thunderbird’s Global Mindset program.
Career consultant Stan Witkow will address “myths” that job hunters perceive as impeding their job-hunting success. He will answer questions such as: “Will anybody consider a candidate over 50?” “Nobody ever gets a response to an on-line posting, so why bother?” “The company is just testing the market, right?” "The interviewers only want to disqualify me—so what’s the point” He will explain why these are not necessarily true and how to overcome them.
Stan Witkow is a lawyer, entrepreneur and consultant to small businesses and for the past seven years has been helping job hunters successfully land new positions. Stan says that because of his career primarily in technology companies, which often have short life spans, he moved from position to position and learned the techniques for successful job searches. His approach to the job search is a direct result of his wide-ranging business and personal experience—which is to develop a strategic plan for the search and implement it just like any other business project. He helps his clients build their own personal brand and then incorporate that brand into all the elements of the search, from the development of an elevator speech to the creation of marketing materials that are appropriate to their particular search to productive networking. Stan is a graduate of UCLA and UC-Hastings College of the Law has served as General Counsel of numerous technology companies as well as GE Capital’s international IT Solutions business. He has managed human resources and other administrative functions and is often called upon to handle recruitment issues for businesses.