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How Lockdown Has Changed TV Viewing (And Ways to Make the Most of it)
April 28, 2021 @ 12:00 pm - 1:00 pm EDT
The pandemic and lockdowns have increased our time in front of the TV and further shifted our focus toward the many streaming choices now available. In this session CobbleCord Founder, Virginia Juliano will discuss the latest streaming trends, changing viewer behaviors (including increased multi-generational viewing) and how the pandemic has impacted the media industry at large. She will also share tips on cord-cutting to make the most of your entertainment options.
This is a virtual event. Please register here.
Virginia Juliano is the Founder of CobbleCord (www.CobbleCord.com), a disruptive media tech startup that helps people cobble together personalized bundles of free and paid streaming services. Its free, patented recommendation process uses content, device, internet and price preferences to craft a custom list of services for each user, empowering them to get the most from streaming and get rid of cable.
Prior to launching CobbleCord, Virginia worked at Showtime Networks as a marketing and distribution executive, leading many award-winning, multi-platform campaigns that helped double the company’s subscriber base. She also spearheaded the efforts to bring Showtime’s streaming service to market, which is when the idea for CobbleCord was born. She recognized the rapidly moving dynamics of the streaming space would cause
tremendous confusion for the average person and set out to build an unintimidating, user-friendly solution. Prior to Showtime, she worked at Wine Spectator and Cigar Aficionado magazines leading digital business initiatives and product development. Virginia has an MBA in Marketing and Management from NYU’s Stern School of Business.
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