Position: Content & Communications Lead
Reports to: Marketing Director
Grade: 4
The Westport Library has great stories to tell, and the Content & Communications Lead helps tell them across email, web and story-driven media. We're recruiting for a writer-strategist to turn our programs, campaigns, and community moments into content people read: emails they open, pages that convert, and stories that make the case for why what the Library does matters.
What you'll own:
- Accountability for the Library’s e-mail marketing program including bi-weekly and monthly email blasts, tentpole blasts and one of promotions plus building and maintaining list segmentation.
- Story-driven media materials: event features, Impact Stories, and press outreach.
- Building, updating and optimizing event landing pages in WordPress, including copy, image assets, metadata, and SEO tags.
- Tracking and reporting on campaign and website performance (email, landing pages, ticketing) using Google Analytics and related tools.
What you bring
- Proven copywriting and email/digital marketing experience, with hands-on ActiveCampaign and WordPress chops including list segmentation, list hygiene, and link/UTM tracking.
- Working SEO knowledge and a data-driven approach to what you write.
- Sharp organization: you can run a ~30 event/month pipeline without missing a beat.
- Strong writing and editing skills, with demonstrated ability to write story-driven media materials, email copy, and landing page content.
- Working knowledge of SEO, including keyword research and on-page optimization.
- Experience with WordPress required; experience with Event Tickets Pro, The Events Calendar Pro, and Promoter strongly preferred.
- Proficient with Google and Microsoft platforms.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Highly organized, detail-oriented, and an excellent communicator, written and verbal.
- Willingness and ability to work evenings and weekends as needed.
Bachelor's degree in marketing, communications, journalism, English, or related field (or 4 years of equivalent experience). Nonprofit, cultural institution, or library experience a plus.
To Apply:
Submit your application materials including a resume and your portfolio to jobs@westportlibrary.org and include title in subject line.
