Author Talk: 'Apple: The First 50 Years' by Emmy Award-Winning CBS News Correspondent David Pogue
Event Details
Welcome David Pogue, Emmy Award-winning CBS News correspondent and one of the most trusted voices in tech, to the Library stage for a fascinating look at the story behind one of the world’s most iconic companies. Drawing from his new book Apple: The First 50 Years, Pogue will take you inside the rise, fall, and reinvention of Apple, sharing surprising insights, untold stories, and firsthand accounts from the people who built it.
Why You Should Come
Whether you’re a lifelong Apple fan, a tech enthusiast, or simply curious about how innovation shapes our world, this is a rare chance to hear the real story behind a company that has transformed the way we live, work, and connect. With wit, depth, and decades of expertise, Pogue brings clarity and context to Apple’s legacy — and what its future might hold.
About Apple: The First 50 Years
Say the word “Apple,” flash the famous logo, or play the familiar sounds of an Apple device, and you'll spark instant recognition—and usually a strong reaction. With billions of customers around the world, Apple isn’t just a tech giant; it’s one of the most influential, resented, and also beloved companies in history. It’s hard to imagine a time when Apple wasn’t dominant, but during Steve Jobs’s absence in the late Eighties and early Nineties, it was struggling to survive, only weeks from bankruptcy. And yet, as the company turns 50 on April 1, 2026, it is now one of the most valuable companies on earth, with a worth approaching $4 trillion.
Marking this 50th anniversary milestone is the definitive account of the tech giant, authored by award-winning science and technology journalist and bestselling author, David Pogue (“CBS Sunday Morning,”, The New York Times, PBS) in Apple: The First 50 Years (Simon & Schuster). In this sweeping new book, Pogue tells the Apple story in full — with more than 600 pages of reporting and never-before-seen color photos — including exclusive interviews with 150 of the people who shaped the company.
This is not an authorized history. Yet Apple did grant Pogue access to its archives and offered interviews with dozens of current Apple executives, engineers, and designers. For anyone who wants to understand Apple’s past, present, and future, this is the book to read. Just some of the surprising facts from Apple: The First 50 Years include:
- Apple didn’t start in a garage.
- Apple was Steve Wozniak’s and Steve Jobs’s fourth business venture.
- There was a third founder of Apple
- Steve Jobs was not Apple’s first CEO—not its second, third, or fourth.
- Steve Jobs did not originate or name the Macintosh; in fact, he forced out the man who did.
- John Sculley did not fire Steve Jobs.
- The tablet came before the phone.
- Jobs never fired anyone he’d just met in the elevator.
- And he didn’t write the “Think Different” ad.
- The Newton saved Apple.
- And much more!
About the Author
David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He’s written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York. You can learn more about author and book at https://www.applefirst50.com/
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